Insights
Ideas, insights, and practical guidance to help you move forward.
Explore perspectives on data, AI, automation, business strategy, and the opportunities shaping how organizations work.
Why we write
Technology changes quickly. Knowing what matters is the real challenge.
Knowing what matters, and what to do about it, is harder than keeping up with the headlines.
We share practical guidance, examples, and ideas to help business and nonprofit leaders make informed decisions about data, AI, and technology.
What we cover
Six topics, one goal: useful answers.
AI & Automation
Practical ways to put AI to work, automate repetitive tasks, and adopt new tools responsibly.
Data Strategy & Analytics
How to connect systems, improve data quality, and turn information into decisions.
Small Business Growth
Ideas for running more efficiently, understanding performance, and growing with confidence.
Nonprofit Technology & Impact
Guidance on nonprofit data, Salesforce, impact measurement, and funder reporting.
Digital Marketing & AEO
What changing search behavior means for your website, content, and visibility.
Business Strategy
Planning, forecasting, and turning opportunities into executable roadmaps.
Coming soon
On our editorial calendar.
We’re just getting started. Here’s what we’re writing first.
Small business
10 Ways Small Businesses Can Use AI to Save Time and Money
Nonprofit
How Nonprofits Can Start Using AI Without a Large Technology Budget
Nonprofit
Why Nonprofits Need a Better Data Strategy
Nonprofit
How to Turn Salesforce Data Into Actionable Insights
Small business
Five Business Workflows You Should Automate
Everyone
How to Build an AI Adoption Strategy for Your Organization
Everyone
What Is Answer Engine Optimization and Why Should Your Business Care?
Nonprofit
How to Measure Nonprofit Program Outcomes Using Data
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